“Birds of a Feather” Discussion:

“Repositories, Data Warehouses & Data Integration”

Bio-IT World, Boston, MA, March 13, 2002, 6:00PM – 7:30PM

Discussion Moderator: Bernard P. Wess, President

Summary:

No industry integrates more complex information than the Life Sciences. From units of organization ranging from the molecular, to the document, to the family unit and, ultimately, country and government; Life Sciences companies generate enormous numbers of documents and amounts of data. Market information, regulatory documentation, disease management, clinical trials, detailed research and development and finally, medical records and claims data and documents must all be integrated to improve the clinical efficacy and financial performance of a new pharmaceutical for a specific target market and patient population. With the fully burdened costs of new pharmaceutical development approaching $800 million data and document integration affects speed-to-market and shareholder value.

According to PricewaterhouseCoopers, full data integration, from passive repositories to active repositories of data and documents will facilitate:

Better compliance and faster regulatory approval

Creating a management environment of flexible and adaptive decision making by utilizing scenario planning

Using predictive market modeling and simulation to develop small market segments, new pharmaceuticals and devices

Monitoring a global “e-environment” of markets, research and development

Tracking and documenting emerging trends and competitive threats

Better allocations of internal and partner resources

Adaptive experimentation in marketing, i.e., electronic CRM for patients

Real-time management review and iteration of decisions

Consider:

What is your view of how to succeed at Data Integration?

Where do/did you start?

How is your organization planning to integrate data?

What are your needs in terms of technology and skills?

What is your goal?